Gautam Mahajan, President of Customer Value Foundation is the global thought leader in Customer Value and Value Creation. He mentors the Creating Value Alliance, CreatingValue.co and is Editor of the Journal of Creating Value, jcv.sagepub.com. He is helping and has helped start-ups of Value creation centres in Denmark and at U of Maryland, and a Value School at the Kobe University, Japan at the Japan Advanced Institute of Technology. He is advising the Value Research Centre at Doshisha University in Kyoto, Japan. He is also an inventor with products being used around the world and has 18 US patents.


Gautam ran businesses for a Fortune 50 company in the USA for 17 years and has developed leaders, CEOs and executives; consulted for Alcoa, DuPont, Continental Can, Reynolds, GE, GTE, ITC, Sealed Air, Azelis, Tatas, Birlas, Godrej, Toyo-Seikan, Viag, Solvay. He is the author of 7 books: Value Dominant Logic; The Value Imperative; Value Creation; How Creating Customer Value Can Make you a Great Executive; Total Customer Value Management; Customer Value Investment; and Customer Value Starvation Can Kill (with Walter Vieira).


He was global President, of the Indo-American Chamber of Commerce, and was Chairman, of the PlastIndia Committee, Vice President, of the All India Plastics Manufacturers Association, and Trustee Plastics Institute of America. He was a member of the US India think tank. He was Chairman of the US India Economics Relations Forum. Among his honours is a Fellowship from Harvard Business School and the Illinois Institute of Technology. He was honoured by the Illinois Institute of Technology with its Distinguished Alumni award in 2001. Recently, he spoke at the Centre for American and International Law in Dallas to an audience of 35 countries in India, in Berlin in 2006 at the European Fine Chemicals Conference and in 2011 in New York, Akron, Columbus, Denver, and Chicago and California. He spoke to CEOs from 26 European companies in 2008. More recently he gave a workshop in Orlando (2012), Kuala Lumpur, San Diego, and Vancouver and chaired an IQPC Telecom conference in Munich. He spoke in Singapore, Amsterdam (PPS) and Breda in December 2015 on creating value and getting a price for it. Another Pricing conference he spoke at is PPS in Orlando and Amsterdam Bangkok, Berlin, Mumbai, and Delhi. He was written up in the Wall Street Journal. He also gave the first Distinguished Engineering lecture at Illinois followed by a Distinguished Management lecture. In September 2011, he spent time in the US talking about Indo-US relations and how to improve them. He has given lectures to bankers at the RBI College of Agri Banking. Recent talks have been in San Francisco, Dallas, Austin, London, Berlin (where he chaired a Pricing conference and was a keynote), New York, Boston, Leicester, Kobe, Japan etc. He has lectured at IITs at Madras, Jammu, Mandi, Delhi, Gandhinagar and abroad for example at Illinois Tech, to faculty, staff, and students in the US, India and Europe. He was the keynote in the November 2020 conference in Japan on Business and Public Policy, He has chaired 3 global conferences on Creating Value.


Mr Mahajan is a graduate of IIT Madras, where he was an Institute Merit Scholar, has a Master’s degree in Mechanics and has completed his PhD coursework from the Illinois Institute of Technology, and an MBA from Suffolk University. He can be reached at gautam.mahajan@gmail.com


His Plastics and other achievements include

  1. In the US: Introduction of PET bottles and design of the PET bottle base and its commercialisation
  2. Design of Suction Press rolls for the paper industry...still used today
  3. Introduction of aseptic packaging in plastics in the US
  4. Introduced Tennis ball cans, Campbell soup, retortable plastics ready to eat packaging, plastic PET bottles
  5. Noise Control kits for machinery


And in India:

  1. First aseptic packaging in plastics
  2. First multi-layered barrier sheet in Inia
  3. PE gas and water pipes and introduction in India
  4. Tetrapak packaging in India through Amul
  5. PET bottles in India through Coke





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