The Creating Value Conference is for business leaders and academics to assess and co-create how to build ‘value’ in a turbulent 21st century global economy. The Creating Value Alliance is an international movement to increase our understanding of the concept of value and, moreover, to find and promote ways of creating value consciously and more abundantly (and destroy less value). This, in turn, will allow us to operate more effectively, to build social value and to thrive and be ready for the challenges of a constantly changing and disruptive world (Gautam Mahajan). The Creating Value Conference takes place in a different place every year and this year we are honored to announce that the conference will be co-hosted by Creating Value Alliance and Japan Advanced Institute of Science and Technology.

Value creation perspectives (post-crisis)

  • Creating value in Business
  • Creating value through AI and digitalization
  • Creating value in Society

Creating value conference welcomes both empirical and theoretical papers related to all aspects of value creation across disciplines. Papers that connect science with practice and those that explore interesting new concepts, directions, and important developments in sales are especially encouraged. Competitive papers should be submitted to following the author instructions of the Journal of Creating Value ( Extended abstracts of max. 3000 words are also accepted.

Competitive papers are reviewed following a double-blind process and accepted papers will be presented during the conference.

There will be awards for the Conference Best Empirical Paper and the Conference Best Theoretical Paper as well as the best doctoral paper.

The creating value conference welcomes posters for a joint poster session. Maximum 500 words submitted to

Key dates for competitive papers are as follows:

  • Papers and Posters Submission Deadline: May 15th, 2022
  • Co-Chairs Decision to Authors: June 15th, 2022 July 1st, 2022
  • Final Formatted Paper Version Deadline: August 1st, 2022
  • Conference Participant Registration DeadlineAugust 1st, 2022*

* At least one author must attend the conference to present accepted posters/papers and must register by August 1st, 2022.

**All proceedings will be published digitally following the conference.

Contact Us:

Secretary general:

Japan Advanced Institute of Science and Technology, 

Graduate School of Knowledge Science

1-1 Asahidai, Nomi, Ishikawa 923-1292, JAPAN


Management Secretariat:

c/o PCO Co., Ltd. 120 Kosugi Toyama-city

Toyama 939-8063, Japan