Karina Burgdorff Jensen is a researcher from Aalborg University Business School focusing on value creation in sales processes. Her primary research deals with understanding how different types of value, require different processes and organizational structures. Karina is the coordinator of the Marketing and Sales master’s program. The program features subjects in value creation as an integral part of courses. Karina Burgdorff is also the leader of the local Creating Value Center Aalborg. The center aims to promote and facilitate new integrating dialogues for value creation in sales, involving leading partners in business and academia. Karina Burgdorff is also a very used corporate keynote speaker and business consultant throughout Europe. Karina is the founder of Kammaprisen an initiative to inspire more women to pursue top-management and executive board positions. The initiative hosts an annual national award show to honor people and businesses that master inclusivity.