Philip is the Director of the Value Research Center (VRC) and a Professor of Marketing at Doshisha University's Graduate School of Business. He teaches classes on Marketing, eMarketing, Marketing Research and Sustainable & Responsible Marketing to global MBA students from more than 30 countries around the world.  Philip also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Prof. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.