The value creation roadmap

Raùl Amigo is the main reference of Experience Design in Latin America, Cx Hall of Fame 2021, and Founder of UMUNTU CX DESIGN in Miami, Fl.. Author of the best seller” Beyond Customer Experience”. He currently presents "Love by Design", a Professor of Design Thinking at the University of Lyon in France.

He had a brilliant career in the world of Technology and Telecommunications working for Verizon, Motorola and Nokia, becoming vice president of Nextel at the age of 34. At 38 he founded his first Internet company in the US.

In 2007, he founded The Omnichannel Agency, a Retail Experience agency throughout Latin America. Integrating it to Omnicom, the world's largest network of advertising and marketing agencies. In 2015, he created a Spin-Off he called UMUNTU CX DESIGN, a Miami-based Experience Design agency, which he currently runs.

In UMUNTU he works for companies such as Google, Mastercard, Heineken, Abbot Labs, SAP, and Oracle, among many others

Author of 6 books.  "Beyond Customer Experience" foreword by Don Peppers, is considered the fundamental masterpiece of CX in Spanish. He wrote the Value Design Chapter in Philip Kotler`s last book “ESSENTIALS OF MODERN MARKETING”. In 2022, he presented his fourth book "Love by Design"

Professor by heart, he teaches in France, Spain, Italy, Latin America and the US for some of the most prestigious powerhouses in the Academic world.

In this conference, Raul Amigo will share his 10 steps value creation methodology.

Starting up from the value prism, a unique 360º vision of the value ecosystem, he will take us along the route to create a powerful value proposition and finally transform the operation, culture and technology to deliver it at every Brand Interaction.

For more than 29 years, Raul has been helping companies from all over the world like Google, Oracle, and Mastercard. Toyota, Abbott labs of Basf Chemicals among others, implemented his value creation methodology.