Service Research meets Value Creation

Werner H. Kunz is Professor of Marketing and director of the digital media lab at the University of Massachusetts Boston. His research interests are in service technology incl.  digital media, AI, robots, innovation. His work has been published, amongst others, in the Journal of Service Research, Journal of Retailing, International Journal of Research in Marketing, and Tourism Management. and Computational Statistics and was awarded multiple times. He is Senior Editor of the Journal of Service Research and current board member of the Service Research Special Interest Group (SERVSIG) of the American Marketing Association (AMA), the primary professional association of service researcher with over 2000 community members worldwide.

Value creation is a central goal of every service endeavor. In this presentation, I want to introduce opportunities for the audience to engage in value creation and benefit from the value the service research community creates.